Executive Team
Shahriar (Sha) Rabii, Chief Executive Officer
Dr. Rabii co-founded Arda Technologies in October 2006 and serves as the company's CEO. Dr. Rabii has 22 years of experience in design, research, manufacturing, and marketing of electronics. Most recently, he was a founder of Aeluros (now part of NetLogic), a leading provider of 10Gb/s Ethernet transceivers for fiber optic communications where he had responsibility for engineering and business development on multiple products. Before co-founding Aeluros, he led the group at Atheros Communications (NASDAQ:ATHR) that developed and introduced 5GHz CMOS front-end wireless LAN chips into manufacturing. In his previous position at Level One Communications (now part of Intel), he led the design of a CMOS voiceband codec that was integrated with a large DSP. He was also a member of the Level One RF CMOS team whose cordless phone chip sets dominated the 900MHz and 2.4GHz spread spectrum markets. Dr. Rabii holds a Ph.D. degree in Electrical Engineering from Stanford University for his work on low-power, high-resolution CMOS sigma-delta A/D converter design for digital audio. He has co-authored 9 peer review publications and a book on low-power sigma-delta A/D conversion. He was a visiting lecturer at Stanford University from 1999 to 2001 and holds 8 patents.
Mark Bercow, President
Mr. Bercow began his association with Arda Technologies in February 2010, becoming its President in May 2010. He brings 27 years of experience in marketing, sales, strategy development, and administration. Most recently, Mr. Bercow was Senior Vice President of Business Development for Palm, Inc. where from 2005 - 2009 he led the company's business and corporate development activities. In a prior tenure with Palm from 1997 - 2000, he was the company's Vice President of Strategic Alliances and Platform Development, where he lead the Palm OS platform business including the creation of the Palm developer community and licensing of the Palm OS platform. Mr. Bercow was also the first Vice President of Marketing and Business Development for Atheros Communications from 2000 - 2002, and has held other senior and executive management positions with Intuit, 3Com, Chipcom, and Sun Microsystems. He holds a B.S. in Business Administration from California State University, Northridge.